Kita over at KoKoa Magazine cracked the case on all of those Facebook pages with thousands upon thousands of 'Likes'. She tweeted about it recently, saying some brands are buying their thumb-ups.
She and I both agreed we weren't going out like that. I tweeted back saying I'll continue to grow my fashion blog page just like I've been doing - one click at a time.
While I won't rule out purchasing FB ads in the future, you don't ever have to worry about me forking over my hard earned money for other fraudulent questionable social media marketing shenanigans.
The conversation got me to thinking though. Like, how up until last week, I hadn't hit the 50 fan milestone yet. I was holding steady at 45 for quite some time. The biggest reason my page isn't growing is due to my lack of self-promotion. I publish content and engage, but that's about it.
Last Sunday I got a new hairdo and shared a pic on my FB page. The photo was accompanied by this simple two word status update: "what'cha think?!"
Within minutes thumbs starting flying left and right. When it was all said and done, 20% of my fans had weighed in by liking the update and the post was seen by 84 people. I then shared the post on my personal page and had three friends like discount thief.
The small amount of effort I put into that update took me from 45 to 54 likes. An increase of 20%.
A social media expert is going to read this and want to give me all kinds of tips and advice on being more strategic. It's not that serious right now. Will it take longer to hit the next milestone? Probably so. But that's ok.
The bottom line is that I already know what to do. I just need to do more of it. More often.
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