Free publicity is one of the best ways for entrepreneurs to market their businesses. However, most solo business owners don’t take advantage of it. They aren’t aware of the many no-cost resources available and they miss out on being exposed to hundreds, even thousands of potential new customers.
You don’t have to hire a PR firm, media coach, or pay for leads that may not generate results. You can do it all by yourself and allocate that money to better use.
I was recently contacted by ForbesWoman to contribute expert advice on crafting a concise elevator pitch. I was thrilled! Being quoted by such a respected and trusted business media outlet speaks volumes for my credibility.
The ForbesWoman experience was also a confidence booster. This was the first time a major outlet had reached out to me instead of me being chosen by sending pitches and media releases. Words can’t even describe how I felt when I read, “[ForbesWoman.com]…was hoping you might want to weigh in with advice. Having checked out your website, I think you'd make a great addition!”
It doesn’t matter if it’s print, online, tv, or radio – any medium that puts you in the spotlight will drive traffic to your website and raise your expert status while affording you the opportunity to give valuable advice that will benefit the audience.
Are you interested in getting media exposure for your business? Leave me a comment below and I’ll answer your questions and offer suggestions to help get you noticed.
Hi Donna:
ReplyDeleteI'm always experimenting with new ways to bring traffic to my blog. Most bloggers I speak to regard traffic from search engines to be a non-issue for a young blog. What are a couple of your favorite ways to bring in visitors?
Trish
www.yourhomebusinessroadmap.com
Hi Trish,
ReplyDelete"Newbie" bloggers can't go wrong with word of mouth for building your community. Start by telling family & friends (circle of influence), those in your networking groups and anyone else who cares to listen! Ask them to tell at least one other person. You can't be shy about tooting your own horn. Remember...slow & steady wins the race. :)
Let me know how it goes!
Hi Trish,
ReplyDelete"Newbie" bloggers can't go wrong with word of mouth for building your community. Start by telling family & friends (circle of influence), those in your networking groups and anyone else who cares to listen! Ask them to tell at least one other person. You can't be shy about tooting your own horn. Remember...slow & steady wins the race. :)
Let me know how it goes!
Hi Donna:
ReplyDeleteI'm always experimenting with new ways to bring traffic to my blog. Most bloggers I speak to regard traffic from search engines to be a non-issue for a young blog. What are a couple of your favorite ways to bring in visitors?
Trish
www.yourhomebusinessroadmap.com